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Comprehensive media
strategy and planning

From initial audit to execution. We will create a media plan based on your realistic goals and buy exactly the media space that will most effectively deliver the desired results.

Strategic approach to brand campaigns

We don't just buy a list of sites, we build a systematic demand that your search and social campaigns will subsequently turn into profit.

ApproachToBrandCampaing

Building real demand

We do not deal with direct acquisition, our goal is brand awareness. 
We focus on the upper part of the funnel. We expand your reach and build demand before customers even start actively searching for your product.

Measurement through Market Share

When evaluating a brand, we do not rely only on reach and frequency. We measure success using Market Share. We show personalized questionnaires directly to the targeted target group and know exactly how the campaign changed the perception of your brand.

Making decisions based on your data

Whether it's an isolated RTB campaign or a comprehensive mix, our strategy clearly supports your existing marketing. We increase the volume of brand searches and fill remarketing audiences, thereby directly making your performance channels cheaper and more efficient.

How to prepare a strategy and what you will get

From analysis to deployment. Just let us know
your needs and agree on a brief. We take care
of the rest of the process – from evaluating
the current situation to designing the ideal media mix.

1

Analysis and review
We will evaluate your current market situation and review what has worked for you in your campaigns so far and what needs to be changed.

2

Draft strategy
We will propose an ideal media mix, suitable formats and a precise targeting strategy. We will determine how, where and when to most effectively reach your target group to achieve maximum demand.

3

Creating a media plan
We will set the exact distribution of your budget, select specific media areas and prepare a deployment schedule.

4

Taking over and enforcement
We will ensure a complete technological setup, deployment and ongoing management of your campaigns across all chosen platforms.

5

Interpretation and insights
We actively interpret the results, look for data connections and bring concrete findings (learnings) based on which we further adjust the campaign.

Comprehensive media plan

A finished execution document with strategically allocated budget across all campaign formats and phases, ready for approval and deployment.

Measurement setup

Specific metrics assigned to each deployed format and the exact methodology of how we will realistically evaluate the success of the campaign.

Integration plan

A proposal on how we will securely integrate your internal business data (for example, CRM or sales) directly into media buying.

Premium environments for your campaigns

We are not limited to a standard display. We propose a mix of modern programmatic formats for maximum intervention in every phase of the purchase cycle.

connectedTV

Connected TV (CTV) & Video

Programmatic purchase of video advertising on smart TVs, streaming platforms and YouTube. It ensures maximum visibility and knowledge of the brand in a premium and safe environment.
DigitalAudio

Digital Audio

Audio formats aimed at podcasts, online radio and music streaming services. They make it possible to reach the audience in moments when they are not focused on the screen (driving, sports).
DOOH

DOOH (Digital Out-of-Home)

Automated purchase of digital outdoor surfaces and screens (billboards, shopping centers). It combines the benefits of mass offline intervention with precise digital targeting and measurement.
ProgrammaticDisplay

Programmatic Display & Rich Media

Performance banners and native formats placed on premium websites. In addition to the standard, we also deploy interactive Rich Media formats that directly build memorability and make retargeting more effective.
MarketShare

How we used Market Share to strengthen the position of our brand on the market

After the end of the brand campaign, which lasted 12 weeks, we used Market Share to find out how the position of the natural cosmetics brand changed on the natural cosmetics market.

The survey brought positive results for us and the client - the recognizability of the natural cosmetics brand among respondents increased from the original 9% to 27%, which represents a significant improvement.

Read the articleContact us

We stand behind every impression

We don't just declare quality on paper. Verify the real performance of your campaigns directly through your preferred independent media buying quality measurement tools.
Full support for 3rd party tracking
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Real business results of our clients

GaltonLogo
“Satisfaction from every side. Communication - at an excellent level. Quality of services - we can always find solutions to our tasks together. Uniqueness of services - you provide super service at a high level if I compare it with previous RTB partners. Innovations - you are constantly looking for ways to improve solutions and bring new products to the market.”
Marek Petriľák
Galton Brands
"Working with the people at Zircon Tree is very good. Professionally and technically, they are at a high level. They always know how to come up with a creative solution, even for seemingly very complex and impossible things. At the same time, they are structured and adhere to deadlines, which is a very important part of cooperation. I definitely recommend it."
Ladislav Suško
Publicis Groupe Slovakia
PulzariLogo
"I really like the cooperation. The communication is very dynamic, many things can be solved immediately. In addition, I still receive feedback to improve the campaigns, which is very beneficial, and every error or problem is automatically solved."
Ľuboš Dubovec
Pulzari
LLGNewMediaLogo2
"Cooperation is problem-free and communication is very good. We are satisfied. We only see improvements in receiving news, trends and updates on what is new within RTB."
Vojtěch Lambert
LCG New Media
MDLogo
"Since the beginning of working with Zircon Tree, we have made huge progress in RTB programmatic campaigns and excellent results with most of our clients. They provide a really high standard of service for good money, professional and nice approach, very helpful. We definitely recommend!"
Adam Árendáš
Media and Digital services a.s.
GaltonLogo
“Satisfaction from every side. Communication - at an excellent level. Quality of services - we can always find solutions to our tasks together. Uniqueness of services - you provide super service at a high level if I compare it with previous RTB partners. Innovations - you are constantly looking for ways to improve solutions and bring new products to the market.”
Marek Petriľák
Galton Brands
"Working with the people at Zircon Tree is very good. Professionally and technically, they are at a high level. They always know how to come up with a creative solution, even for seemingly very complex and impossible things. At the same time, they are structured and adhere to deadlines, which is a very important part of cooperation. I definitely recommend it."
Ladislav Suško
Publicis Groupe Slovakia
PulzariLogo
"I really like the cooperation. The communication is very dynamic, many things can be solved immediately. In addition, I still receive feedback to improve the campaigns, which is very beneficial, and every error or problem is automatically solved."
Ľuboš Dubovec
Pulzari
LLGNewMediaLogo2
"Cooperation is problem-free and communication is very good. We are satisfied. We only see improvements in receiving news, trends and updates on what is new within RTB."
Vojtěch Lambert
LCG New Media
MDLogo
"Since the beginning of working with Zircon Tree, we have made huge progress in RTB programmatic campaigns and excellent results with most of our clients. They provide a really high standard of service for good money, professional and nice approach, very helpful. We definitely recommend!"
Adam Árendáš
Media and Digital services a.s.
LLGNewMediaLogo2
"Cooperation is problem-free and communication is very good. We are satisfied. We only see improvements in receiving news, trends and updates on what is new within RTB."
Vojtěch Lambert
LCG New Media
MDLogo
"Since the beginning of working with Zircon Tree, we have made huge progress in RTB programmatic campaigns and excellent results with most of our clients. They provide a really high standard of service for good money, professional and nice approach, very helpful. We definitely recommend!"
Adam Árendáš
Media and Digital services a.s.
GaltonLogo
“Satisfaction from every side. Communication - at an excellent level. Quality of services - we can always find solutions to our tasks together. Uniqueness of services - you provide super service at a high level if I compare it with previous RTB partners. Innovations - you are constantly looking for ways to improve solutions and bring new products to the market.”
Marek Petriľák
Galton Brands
"Working with the people at Zircon Tree is very good. Professionally and technically, they are at a high level. They always know how to come up with a creative solution, even for seemingly very complex and impossible things. At the same time, they are structured and adhere to deadlines, which is a very important part of cooperation. I definitely recommend it."
Ladislav Suško
Publicis Groupe Slovakia
PulzariLogo
"I really like the cooperation. The communication is very dynamic, many things can be solved immediately. In addition, I still receive feedback to improve the campaigns, which is very beneficial, and every error or problem is automatically solved."
Ľuboš Dubovec
Pulzari
LLGNewMediaLogo2
"Cooperation is problem-free and communication is very good. We are satisfied. We only see improvements in receiving news, trends and updates on what is new within RTB."
Vojtěch Lambert
LCG New Media
MDLogo
"Since the beginning of working with Zircon Tree, we have made huge progress in RTB programmatic campaigns and excellent results with most of our clients. They provide a really high standard of service for good money, professional and nice approach, very helpful. We definitely recommend!"
Adam Árendáš
Media and Digital services a.s.
GaltonLogo
“Satisfaction from every side. Communication - at an excellent level. Quality of services - we can always find solutions to our tasks together. Uniqueness of services - you provide super service at a high level if I compare it with previous RTB partners. Innovations - you are constantly looking for ways to improve solutions and bring new products to the market.”
Marek Petriľák
Galton Brands
"Working with the people at Zircon Tree is very good. Professionally and technically, they are at a high level. They always know how to come up with a creative solution, even for seemingly very complex and impossible things. At the same time, they are structured and adhere to deadlines, which is a very important part of cooperation. I definitely recommend it."
Ladislav Suško
Publicis Groupe Slovakia
PulzariLogo
"I really like the cooperation. The communication is very dynamic, many things can be solved immediately. In addition, I still receive feedback to improve the campaigns, which is very beneficial, and every error or problem is automatically solved."
Ľuboš Dubovec
Pulzari
roi-digital-logo2MDLogo2

Let's start with the first strategy

Get an expert media strategy without building your own strategic team and the fixed costs of senior specialists. Write to us about your needs and we will prepare a specific plan for the audit and development of your campaigns.

Schedule a consultation

FAQ

Answers to the most important questions about cooperation models, pricing and process integration

No, we do not deal with direct acquisition. We focus exclusively on brand campaigns and building demand at the top of the funnel. Our goal is not to replace your performance marketing, but on the contrary, to supply it with a systematic demand, thanks to which your existing search and social campaigns will become more effective and able to grow.

We don't just rely on basic metrics like reach and frequency. The fundamental measure is the Market Share tool. Through it, we display personalized questionnaires to the directly affected target group and accurately measure the real change in the perception of your brand and your shift in relation to the competition.

We do not build the strategy on isolated areas, but on a connected ecosystem across programmatic RTB, Meta and Google networks. We deploy the space that best matches your goals. From Connected TV (CTV), YouTube and DOOH surfaces, to interactive Rich Media and DCO formats that generate real interaction.

Sending a report does not end with us. We actively interpret data within 30, 60 and 90-day checkpoints. We monitor not only the initial reach, but also "mid-funnel" signals such as the increase in brand searches or the expansion of remarketing audiences. We immediately transform the obtained insights into the optimization of the running campaign.

For brands and e-shops whose performance channels have hit the ceiling ("intent ceiling"). If your current ROAS is working economically for you, but you're losing efficiency as you try to scale your budget, it means you've exhausted the existing market demand. Then it is necessary to deploy a strategic brand layer that will build you new audiences.

Our ad-tech platforms
and technological
infrastructure

We develop proprietary platforms that cover the key phases of digital advertising. From competitor campaign analysis, through the transformation of social media creatives, to efficient programmatic buying. We focus on pure performance, full data transparency, and real business results.

ZirconAdsLogo

ZirconAds

A programmatic and retail media platform. It simplifies the purchase of premium advertising space for brands and provides retailers with the infrastructure for secure audience monetization.
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Social2display

Direct transformation of social media posts into RTB banners. It saves advertisers graphic production costs and accelerates campaign deployment.
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Zirsee Detective

A competitor analysis tool. It provides agencies and brands with an overview of competitors' media activities and visual strategies across Google and Meta ad networks.
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Our solutions for your business

Premium placements, 100% transparency, and high viewability. We provide first-class products and service for your media investments.

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For non-media
agencies

Gain access to premium advertising space. We provide a self-service platform or a comprehensive managed service without the need to build an internal team.
More info
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For brands

Programmatic ad buying with a focus on viewability. We take care of the strategy as well as the technological execution and deployment.
More info
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For physical retail

Monetize your physical stores. We will install advertising screens and you will receive a share of every sold campaign.
More info
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For online retail

Transform the e-shop into a media platform. We will supply technologies for safe work with the audience and the development of advertising partnerships with suppliers.
More info

Contact us

We are your strategic partner for programmatic advertising and retail media. Write to us what business goals you need to achieve, and we will immediately prepare a cooperation proposal adapted to the specifics of your business.

We are an adtech company focused on digital and retail media. We develop products by marketers for marketers.

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For non-media agenciesFor brands
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Products
Zircon AdsSocial2Display
Zirsee DetectiveRich Media
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