Monetize your audience
outside your e-shop
Turn your customer data into a tool for strategic cooperation. We will provide you with a platform where your partners can securely use your audiences to target their campaigns without the data ever leaving your environment.
Online retail challenges
Untapped data potential
You have precise information about shopping behavior that your partners need.
Loss of data control
Handing data over to third parties is a risk. You need a closed retail media platform where you keep 100% control over who uses your data and how.
Limited on-site space
Your ad space on the website is limited. If it is sold out, you cannot provide suppliers with further utilization of your audience.
Ineffective partner campaigns
Your suppliers buy advertising blindly because they lack specific data about customer behavior on your e-shop.
Zircon Tree Solutions
Data sharing and new demand
Partners use your audiences for targeting without physically acquiring the data. We will bring this demand and paying advertisers directly to you through our media agency network.
Secure data activation (Off-site)
Allow advertisers to reach your customers directly on platforms like Google, Meta, or YouTube. We securely connect your data with their campaigns in a strictly controlled ecosystem.
Transparent segmentation
You fully control to whom and under what conditions you make your audiences available. You protect your data while generating additional profit and higher traffic for your own store.
Provable results
Brands see the real impact of using your data on their sales directly with you, which strengthens the business partnership.
How we used Market Share to strengthen the position of our brand on the market
After the end of the brand campaign, which lasted 12 weeks, we used Market Share to find out how the position of the natural cosmetics brand changed on the natural cosmetics market.
The survey brought positive results for us and the client - the recognizability of the natural cosmetics brand among respondents increased from the original 9% to 27%, which represents a significant improvement.
Bezpečná monetizácia nákupných segmentov
Umožnite partnerom využívať vaše dáta pre ich rast v rámci platformy, ktorá garantuje vašu plnú kontrolu a vlastníctvo dát.
Nové výnosy
Generujte príjem z každého využitia vašich publik v kampaniach, bez potreby predávať dáta ako fyzické aktívum.
Dátová suverenita
Vaše dáta nikdy neopúšťajú vašu stranu platformy. Partneri kupujú možnosť na ne cieliť, nie ich vlastniť.
Zvýšenie nákupov
Využitie presných dát v off-site kampaniach pripomína zákazníkom ich potreby a vracia ich k nákupu priamo do vášho e-shopu.
We stand behind every impression
Real business results of our clients
Let's start with the first data activation
Build your own retail media network without physically selling data and risking the loss of control over your audience. Tell us about your e-shop and we will prepare a proposal for secure data activation within our platform.
Schedule a consultationE-commerce FAQ
Answers to the most important questions about cooperation models, pricing, and process integration
Do advertising partners get direct access to our customer databases?
No, absolutely not. Your databases are not exported anywhere and no one gets physical access to them. Advertisers utilize your customer knowledge exclusively through our closed retail media platform, where blind campaign targeting takes place, without handing over any sensitive data.
What exactly does data activation mean and how does it differ from selling it?
When selling, you hand data over to third parties and lose control over its use. Activation means you keep the data securely with you, but we connect it with advertisers' campaigns on platforms like Meta, Google, or YouTube in a strictly guarded ecosystem. Thanks to our agency network, we generate new, 100% secure income directly from your own audiences.
How does the platform technically guarantee that our data will not leave our environment?
We create secure technological bridges and utilize the concept of isolated environments (so-called clean rooms). When launching a campaign, our system matches audiences using encrypted identifiers. Only anonymized signals for ad delivery are exchanged, so not a single specific contact actually leaves your internal environment.
Can we restrict which brands can use our audiences?
You maintain 100% control over the use of your data. You determine the segmentation rules, you define whitelists, and you have the absolute final say in who gets access to reach your customers and under what conditions.
What data utilization reports do we receive, and what do our advertising partners get?
Both parties get access to fully automated dashboards (for example, in Looker Studio or Power BI). You see a detailed overview of monetization and the utilization of your data in real-time, while the advertiser sees the standard performance metrics (impressions, clicks, ROAS) of their campaign.
Our ad-tech platforms
and technological
infrastructure
We develop proprietary platforms that cover the key phases of digital advertising. From competitor campaign analysis, through the transformation of social media creatives, to efficient programmatic buying. We focus on pure performance, full data transparency, and real business results.
ZirconAds
Social2display
Our solutions for your business
Premium placements, 100% transparency, and high viewability. We provide first-class products and service for your media investments.
For non-media
agencies
For brands
For physical retail
For online retail
Contact us
We are an adtech company focused on digital and retail media. We develop products by marketers for marketers.
