We know what works for your competitors in digital and why.
An analytical service that delves deep into your competitors' digital communication,
exclusively with a DMEXCO discount.
The list of ads won't tell you what to do differently.
Most "competitor analyses" stop at exporting campaigns. We are just getting started there, guiding you toward making decisions.
Routine audit
Data you read and set aside
Ad screenshots and campaign list
"The competitor has X active ads"
Overview without context and without a conclusion
A one-off document that leads nowhere.
DIGITAL ACTIVITY ANALYSIS
Context, risks, and opportunities
What the competition is actually communicating and how often
Where does it have stronger media pressure and what topics does it focus on?
When key campaigns launch and which elements have the longest-lasting impact
What this means for your brand, media, and budget
Take advantage of the exclusive DMEXCO discount
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One-time offer with DMEXCO discount
9 990 €
4 992 €
416 € monthly
One-time offer with DMEXCO discount
Fill out our form within 48 hours of DMEXCO to take advantage of the exclusive offer for analysis of your competition and market.
We are interestedThese are the insights we can uncover
Examples of what the report actually reveals. Instead of "how much," we answer "why" and "what to do about it."
Seasonal Timing
+2–3 weeks
A competitor is launching their seasonal campaign several weeks earlier than you. You will find out the exact date you need to prepare for.
MEDIA PRESSURE
Volume vs. content
You communicate promotions like a larger player, but with significantly lower volume. We will show you where the momentum is being lost.
BRAND STORY
Story vs. action
The competition has a clear narrative, whereas your communication fragments into isolated actions. This is evident in the data.
SHARE OF VOICE
Who are you fighting against?
Who is actually competing for attention in your category, and which formats have the most staying power for the competition?
FORMAT MIX
Burst vs. evergreen
What is the competition's arsenal made of, and what production frequency must you adopt to keep up?
WHITESPACE
Where to stand out
Topics and benefits that no one has claimed yet represent the space where your brand has the greatest opportunity.
Real business results of our clients
“Satisfaction from every side. Communication - at an excellent level. Quality of services - we can always find solutions to our tasks together. Uniqueness of services - you provide super service at a high level if I compare it with previous RTB partners. Innovations - you are constantly looking for ways to improve solutions and bring new products to the market.”
Marek Petriľák
Galton Brands
"Working with the people at Zircon Tree is very good. Professionally and technically, they are at a high level. They always know how to come up with a creative solution, even for seemingly very complex and impossible things. At the same time, they are structured and adhere to deadlines, which is a very important part of cooperation. I definitely recommend it."
Ladislav Suško
Publicis Groupe Slovakia
"I really like the cooperation. The communication is very dynamic, many things can be solved immediately. In addition, I still receive feedback to improve the campaigns, which is very beneficial, and every error or problem is automatically solved."
Ľuboš Dubovec
Pulzari
"Cooperation is problem-free and communication is very good. We are satisfied. We only see improvements in receiving news, trends and updates on what is new within RTB."
Vojtěch Lambert
LCG New Media
"Since the beginning of working with Zircon Tree, we have made huge progress in RTB programmatic campaigns and excellent results with most of our clients. They provide a really high standard of service for good money, professional and nice approach, very helpful. We definitely recommend!"
Adam Árendáš
Media and Digital services a.s.
“Satisfaction from every side. Communication - at an excellent level. Quality of services - we can always find solutions to our tasks together. Uniqueness of services - you provide super service at a high level if I compare it with previous RTB partners. Innovations - you are constantly looking for ways to improve solutions and bring new products to the market.”
Marek Petriľák
Galton Brands
"Working with the people at Zircon Tree is very good. Professionally and technically, they are at a high level. They always know how to come up with a creative solution, even for seemingly very complex and impossible things. At the same time, they are structured and adhere to deadlines, which is a very important part of cooperation. I definitely recommend it."
Ladislav Suško
Publicis Groupe Slovakia
"I really like the cooperation. The communication is very dynamic, many things can be solved immediately. In addition, I still receive feedback to improve the campaigns, which is very beneficial, and every error or problem is automatically solved."
Ľuboš Dubovec
Pulzari
"Cooperation is problem-free and communication is very good. We are satisfied. We only see improvements in receiving news, trends and updates on what is new within RTB."
Vojtěch Lambert
LCG New Media
"Since the beginning of working with Zircon Tree, we have made huge progress in RTB programmatic campaigns and excellent results with most of our clients. They provide a really high standard of service for good money, professional and nice approach, very helpful. We definitely recommend!"
Adam Árendáš
Media and Digital services a.s.
"Cooperation is problem-free and communication is very good. We are satisfied. We only see improvements in receiving news, trends and updates on what is new within RTB."
Vojtěch Lambert
LCG New Media
"Since the beginning of working with Zircon Tree, we have made huge progress in RTB programmatic campaigns and excellent results with most of our clients. They provide a really high standard of service for good money, professional and nice approach, very helpful. We definitely recommend!"
Adam Árendáš
Media and Digital services a.s.
“Satisfaction from every side. Communication - at an excellent level. Quality of services - we can always find solutions to our tasks together. Uniqueness of services - you provide super service at a high level if I compare it with previous RTB partners. Innovations - you are constantly looking for ways to improve solutions and bring new products to the market.”
Marek Petriľák
Galton Brands
"Working with the people at Zircon Tree is very good. Professionally and technically, they are at a high level. They always know how to come up with a creative solution, even for seemingly very complex and impossible things. At the same time, they are structured and adhere to deadlines, which is a very important part of cooperation. I definitely recommend it."
Ladislav Suško
Publicis Groupe Slovakia
"I really like the cooperation. The communication is very dynamic, many things can be solved immediately. In addition, I still receive feedback to improve the campaigns, which is very beneficial, and every error or problem is automatically solved."
Ľuboš Dubovec
Pulzari
"Cooperation is problem-free and communication is very good. We are satisfied. We only see improvements in receiving news, trends and updates on what is new within RTB."
Vojtěch Lambert
LCG New Media
"Since the beginning of working with Zircon Tree, we have made huge progress in RTB programmatic campaigns and excellent results with most of our clients. They provide a really high standard of service for good money, professional and nice approach, very helpful. We definitely recommend!"
Adam Árendáš
Media and Digital services a.s.
“Satisfaction from every side. Communication - at an excellent level. Quality of services - we can always find solutions to our tasks together. Uniqueness of services - you provide super service at a high level if I compare it with previous RTB partners. Innovations - you are constantly looking for ways to improve solutions and bring new products to the market.”
Marek Petriľák
Galton Brands
"Working with the people at Zircon Tree is very good. Professionally and technically, they are at a high level. They always know how to come up with a creative solution, even for seemingly very complex and impossible things. At the same time, they are structured and adhere to deadlines, which is a very important part of cooperation. I definitely recommend it."
Ladislav Suško
Publicis Groupe Slovakia
"I really like the cooperation. The communication is very dynamic, many things can be solved immediately. In addition, I still receive feedback to improve the campaigns, which is very beneficial, and every error or problem is automatically solved."
Ľuboš Dubovec
Pulzari
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