Highly performing RTB ads via RTB retargeting

One of our clients active on the Slovak market. The unnamed client is an e-shop specializing in mobile phones, smart watches, electronic accessories and solar panels. Their distinct competitive advantage is their low prices paired with high quality. During our last meeting with the client, we addressed their current problem, which brought a new challenge for us regarding the lack of sales generation within display campaigns. We decided to change this situation and set a mutual goal of achieving a PNO of 10%. After discussing with the client and gathering initial information, we decided to join forces and develop a specific solution to achieve the set goal.

The client's assignment

Our client's assignment set a clear goal of where we wanted to go and what results we wanted to achieve in the campaign. Throughout the campaign, we followed the predefined strategic points and the exact procedures that are part of these types of campaigns:

• - regular optimization in order to achieve the set KPIs
• - utilizing an advanced bidding method (specifically designed for this type of campaign)

Our goal

Our campaign was an innovative challenge for us where we set an ambitious goal together with our client to achieve a PNO of 10% which is exceptional in the context of RTB strategies. This unusual strategy took us outside of the conventional boundaries and proved that even breaking away from traditional practices can have a positive impact.

What was our strategy?

Instead of standard methods of building brand awareness, we focused on performance aspects using a strategy based on effective dynamic remarketing that leverages the product feed. This progressive approach not only increased the effectiveness of our campaign, but also allowed us to differentiate ourselves significantly from the competition. The combination of the successful use of dynamic remarketing, an innovative approach to content creation and regular campaign optimization has achieved significantly better results in the e-commerce industry.

Positively surprising results

After finishing the 3-month campaign and a detailed analysis of the achieved results, we recorded/registered 511 conversions with a total cost of €3,994. The 1.68% PNO only confirms that our strategy reached primarily relevant customers and led to an exceptionally successful increase in orders. Our targeting strategy was based on customized offers and specific optimization in order to meet the client's business targets. We benefited significantly from 'custom bidding', which systematically optimizes bids for conversions and identifies goals, effectively maximizing the return of our clients' advertising investments (ROI).