Digital Media Strategist

Digital Media Strategist

ZirconTree is changing the way media agencies and marketing teams work with real-time bidding (RTB). Our SaaS system connects global platforms into one intuitive solution that enables efficient campaign launch and AI-generated media planning. We offer both self-service and managed-service models for agencies and brands alike.

SK/CZ + Global Opportunities

Bratislava / Prague (Hybrid or Remote)

Work Location

Mid/Senior (at least 2 years of experience)

Seniority Level

Full-time

Employment Type

Reports to

CBDO

ABOUT THE POSITION

Do you love the world of media, data, and strategy? Do you know what an awareness campaign is, and that traffic isn’t just in a traffic jam? Then we’re looking for you!

We’re looking for a digital media strategist to help clients (brands and agencies) design RTB campaigns that actually work. If you have experience with tools like DV360, Meta, Adform, or TikTok Ads, understand media planning, and aren’t afraid to consult with clients, you’re our person. The academic aspect of this role is also a great opportunity for a strategist who wants not only to plan campaigns but also shape digital know-how in the market.

KEY RESPONSIBILITIES

WHAT YOU’LL DO:

- Design media strategies focused on awareness, traffic, and performance.
- Prepare media plans for RTB campaigns across various platforms.
- Consult with clients, understand their needs, and provide clear recommendations.
- Analyze campaign performance and suggest improvements.

WHAT YOU’LL DO:

- Collaborate with account managers, campaign managers, and sales teams.
- Actively participate in ZirconTree Academy – our educational program for clients, partners, and also the wider market.
- Get the opportunity to lead training sessions, webinars, and workshops – both internal and external.
- In the future, you may lead a team of other strategists (if you wish).

WHAT WE EXPECT FROM YOU:

- Experience in media planning or previous work in a digital agency.
- Familiarity with tools such as DV360, Meta, TikTok, Adform (you don’t need to know them all – we’ll teach you).
- Understanding of concepts like reach, CPM, CTR, viewability.

WHAT WE EXPECT FROM YOU:

- Communication skills – ability to explain complex topics simply.
- Curiosity, independence, drive, and willingness to improve.
- Eye for detail as well as the bigger strategic picture.

REQUIREMENTS

At least 2 years of experience as a media strategist/planner in an agency or from the client’s side

Practical experience designing media strategies and RTB campaigns, especially with focus on brand awareness, traffic, and performance

Previous work in a larger agency – ideally one of the Big 6 (OMD, GroupM, Dentsu, Havas, IPG, Publicis) or a similarly established one

Ability to work independently – understand a brief, create a plan, present recommendations, and defend your proposals in front of a client

Proficiency in tools like DV360, Meta Ads Manager, TikTok Ads, Adform (or strong willingness to learn quickly)

Analytical thinking – ability to evaluate data and campaign effectiveness

Clear and confident communication – with clients as well as colleagues

Drive, initiative, and motivation to do things better than before

Preparedness to work in a dynamic startup environment – fast-paced, with a growing team and changing challenges

CAREER GROWTH

This role is your starting point.

You’ll have the opportunity to speak at conferences, publish articles, and build your personal brand.

We’ll support you in finding your own voice in the professional community – through podcasts, posts, or speaking slots.

WHAT WE OFFER

Fixed salary + performance-based bonuses

Flexible working hours and hybrid/remote setup.

Opportunity to work with a variety of brands and campaigns – from startups to major brands.

Chance to be part of a growing company with ambitions to do things differently.

Internal education in RTB, media, and strategy.

Career growth opportunities towards team leadership.

HOW TO LET US KNOW YOU'RE INTERESTED

Send your CV and a short motivation letter (or a 2-minute video) to careers@zircontree.com and include your consent for personal data processing.

Consent for Personal Data Processing:

I hereby give my consent to ZirconTree s.r.o. to process my personal data provided in my CV and motivation letter for the purposes of participating in the selection process and maintaining a record of applicants, in accordance with Act No. 18/2018 Coll. on Personal Data Protection and GDPR. This consent is granted for a period of 12 months and can be withdrawn at any time in writing.